Round-robin and territory routing for Salesforce. Real-time availability, full audit trail. Operate it from the UI, Slack, or an AI chatbot. Set up in 15 minutes — no implementation project required.
You're routing leads in a Google Sheet. It breaks every Friday. Nobody trusts it. But somehow it's still running your pipeline.
You evaluated the enterprise solutions. The quote came back at $25K. You closed the tab and went back to the spreadsheet.
Salesforce assignment rules don't do round-robin. You've tried flows, Apex triggers, managed packages. None of it stuck.
Someone on the team vibe-coded a routing script. It kind of works. Your Salesforce credentials are lost somewhere in the cloud. And when they leave, who's running it?
No demo request. No 30-minute sales call. Here's the product.
We have fewer features than enterprise tools. That's the whole point.
| LeadRouter | Modern challengers | Enterprise tools | |
|---|---|---|---|
| Setup time | 15 minutes | 2–4 weeks | 6–8 weeks |
| Price | From €79/mo | €1,000 – €25,000/yr | €25,000+/yr |
| Round-robin routing | Yes | Yes | Yes |
| Territory / segment rules | Yes | Yes | Yes |
| Account owner matching | Yes | Yes | Yes |
| Lead & Contact routing | Yes | Yes | Yes |
| Real-time rep availability | Yes | Yes | Yes |
| AI chatbot & Slack interface | Yes | No | No |
| Air-gapped AI architecture | Yes | No | No |
| Shark Tank mode Reps fight live for inbound | No Please no | Yes | Yes |
| Capacity availability scoring Yet another dashboard | No | Yes | Yes |
| Auto-rerouting after 24h Just call your rep | No | Yes | Yes |
| AI lead scoring | No You don't need it | Yes | Yes |
| Account-based orchestration | No Whatever that means | Yes | Yes |
| People on the sales call | 0 | 2 | 4 |
| Implementation consultant needed | No | Sometimes | Yes $250/hr |
One-click OAuth. No passwords, no security tokens, no IT ticket.
Pick your fields, set conditions, assign reps. Or ask the AI chatbot to do it for you.
Every minute, LeadRouter checks for new records and assigns them. That's it.
AI-native
LeadRouter was built from day one to be operated three ways. Use whichever your team actually opens at 9am on a Monday.
Click around. Build rules visually. Toggle reps. Everything you'd expect from a normal app.
"Pause Sarah for the day." "Who got the last 10 EMEA leads?" Answers come back in the channel.
Plug it into Claude, ChatGPT, or your own agent. Built on a public API with an OpenAPI spec and a ready-made MCP server for Claude.
Architecture, not promises
Connecting AI tools straight to your CRM is how customer lists end up in the wrong place. We built LeadRouter so that can't happen — by design, not by policy.
LeadRouter pulls a limited set of fields from Salesforce into its own layer. AI only ever operates on that layer — never on your full CRM.
Even if a prompt goes sideways, the AI can't reach your full customer list. There's nothing there to reach.
Because the architecture itself is the control, security teams don't need a six-week due-diligence project to sign off.
Salesforce-native tools live entirely inside Salesforce — which means they can't safely add AI chatbots or Slack agents without permissions or risk we're not willing to take.
14-day free trial on every plan. No credit card required. No per-seat fees. Cancel anytime.
* Unlimited within our fair use policy (200 reps, 10,000 routed records/month).
LeadRouter is built by Leadspot — a Salesforce consultancy that works with B2B sales teams every day. We've configured lead and contact routing across dozens of orgs, kept wishing this tool existed, and eventually built it ourselves.
Two people. AI-native. No sales team, no 47-slide deck. Just a product that works and a security model we're happy to defend. Build what people actually need, then stop.
No credit card. No pitch deck. No demo call — just access. Set up in 15 minutes.